For my branding course I was tasked to find a local company I could help grow with a complete brand redesign. I chose to re-brand a local bar and entertainment venue that I felt was lacking flair. I focused on creating a new identity for this brand by transforming the space into a hot new nightclub sure to bring in more customers. After researching the industry I created a bold, non conformist branding campaign that would appeal to my target audience and create buzz online. My redesign allowed NoRegrets to reintroduce themselves into the industry.